Why Social Media Should Be a Part of Your Youth Engagement Plan

Young people tend to be the most avid users of social media, so if youth engagement is a part of your organization's mission, social media and engaging with young people online should be a part of your strategic plan.

While there are many downsides to social media that we are well aware of, it is possible and important to create a space where young people can express their opinions and have access to vital information.

With 90% percent of young people ages 13-17 reporting to have used social media, it only makes sense that some of the content you create should include their voice. In addition to being an essential space for information sharing, youth engagement on social networks can help young people feel informed, empowered, and represented.

Quote sharing that young people are not only active on social media, they are creating content as well.


Young people in your organization and community can also be significant assets in the creative process. Before you begin recruiting young people or creating content, there are two things that your organization may want to establish first:

1. Be ready to initiate a culture shift by recognizing the need to change and being open to new ideas.

2. Have the staff capacity with time and resources for recruitment, training, practice, and evaluation.

Once your team is ready, here are just some ways your organization can include young people and encourage youth engagement on your social media channels:

 

YEN partner, Adolescent Health Initiative, has created a starter guide to engaging with youth on social media. You can download this guide at https://umhs-adolescenthealth.org/wp-content/uploads/2020/08/social-media-plan-starter-guide.pdf. 

Need help with your social media plan? YEN partner, Camp Clout, offers management services, social media training, and content creation.

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